A study was done in the bar industry with the purpose to find out what colour is the most effective to drive sales.
Without question, the overwhelming result proved that blue was the way to go.
As a bartender, if I make a blue cocktail such as a Banana Popsicle martini, or a Blue cosmo, without fail someone will see it and come up to my bar and ask for “that blue drink”.
Bombay Sapphire has done an excellent job at marketing their product by packaging it in the sexy blue bottle, making it one of the leading gin brands in the world.
Hypnotiq is another brand that has packaged their product in a sleek, blue design, and it is one of the most popular liqueurs on the market today.
Nothing looks better on a lit-up back bar than a bottle of Hypnotiq or Bombay Sapphire. 
posted by admin at 11:43 am
What beats rock, paper, and scissors?…the Caesar
What is it about Caesars that make people go crazy?
Just like in the commercial when the guy has to hide inside his house so no one can see him making one, then his buddy brings one outside and everyone sees it and wants one now.
You have your mind set on what you would like to drink on your way to the bar, then you get there and someone is ordering a Caesar, and that’s it, I’m having one too!
The Caesar was created in 1969 in Calgary Alberta, by a bartender named Walter Chell to mark the grand opening of Marco’s restaurant.
For the best Caesars, be sure to use any one of the five flavors of Tabasco.
My personal favorite is the chipotle Caesar!
For other flavored Tabasco brands, follow the link.http://countrystore.tabasco.com/
posted by admin at 10:32 am
For the past two years now, I have been contracted to work the Toronto International Film Festival by Amarula.
Amarula is a cream liqueur that is made from the Marula fruit native to South America.
Legend has it that wild elephants would eat this fruit, then become intoxicated and rampage through villages, destroying everything in their path.
The cocktail that we were serving at the Festival was the “Amarula-colada”, which consists of 1 oz of Amarula, and 4 oz of coconut water, shaken and poured over ice.
For more on Amarula, including other cocktails, click here.
http://www.amarula.com/#/en/EntertainwithStyle/Amarularefreshments/
posted by admin at 12:31 pm
