A study was done in the bar industry with the purpose to find out what colour is the most effective to drive sales.
Without question, the overwhelming result proved that blue was the way to go.
As a bartender, if I make a blue cocktail such as a Banana Popsicle martini, or a Blue cosmo, without fail someone will see it and come up to my bar and ask for “that blue drink”.
Bombay Sapphire has done an excellent job at marketing their product by packaging it in the sexy blue bottle, making it one of the leading gin brands in the world.
Hypnotiq is another brand that has packaged their product in a sleek, blue design, and it is one of the most popular liqueurs on the market today.
